Transport · UX/UI · Web

Visit Procabs.ie

Procabs

A clearer way to move through Galway.

SectorTransport and taxi services
ScopeResearch, UX and website development
LocationGalway, Ireland
Year2026
Procabs Galway taxi website redesign by InstaPR, showing the homepage, mobile taxi journey and airport transfers

The project

Research first. Fewer decisions. Clearer journeys.

01

The brief

A complete website refresh for Procabs built around customer feedback, extensive research into taxi and transport websites, Procabs' full service offering and carefully designed UX/UI journeys. The result is a cleaner experience that helps passengers quickly find the right option for local taxis, airports, business travel and accessible transport.

02

The approach

The Galway taxi website brings together customer feedback, a review of the existing website and research into transport websites and booking patterns. We mapped the full service offering around what passengers need to do: book a Local Taxi, plan an Airport Transfer, arrange Business Travel or request an Accessible Taxi. A broad range of taxi services, with a clearer customer journey.

What we delivered

One service. Clearer journeys.

01Research
02UX/UI
03Information architecture
04Web design
05Customer journeys
06Local SEO

Your project

Could your customer journey be simpler?

We can help organise your services around what customers need to do, from the first visit to the next step.