Services people can find
Distinct routes for different passenger needs make a broad offer easier to understand.
All projects
Transport · Website
Procabs
The right taxi service. A clearer next step.
A research-led website redesign that helps passengers find the service they need.
The challenge
What needed
to work better.
A taxi business may offer local trips, airport transfers, business travel and accessible vehicles. Customers need to recognise the right option quickly, especially on a phone.
Our approach
A considered
response.
We used customer feedback and transport-sector research to organise the full service offering into clearer pages and customer journeys.
The smaller screen
A closer look.
On mobile.
A mobile design visualisation, based on the project’s visual identity.
Why it matters
Built around
real business needs.
A focused airport journey
Dedicated transfer information helps customers plan a journey and find the next booking step.
Clarity on smaller screens
Responsive layouts keep service information and key actions usable on mobile.
Your business
Could customers find your services more easily?
Share your website and the questions customers repeatedly ask. We can help make the answers and next steps clearer.
Discuss your project