Mobility · Galway
Procabs
A researched website that helps passengers find the right service and reach the booking step.
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The practical challenge
A taxi for the journey you have in mind.
A passenger planning an airport transfer has different questions from someone booking a local taxi or requesting an accessible vehicle. The right service needs to be easy to recognise, especially on a phone.
InstaPR’s role
Make the choices clearer.
Customer feedback and transport-sector research informed the service structure, website design and passenger journeys.
Planning an airport transfer
Find the airport.
Understand the next step.
The live website provides an airport transfer enquiry and a separate route for booking a local taxi through Procabs’ existing Autocab platform. A transfer enquiry is not a confirmed booking.
Different passenger needs
Clear information.
On a smaller screen.
Local trips, business travel and accessible journeys each have a recognisable starting point. Accessible requests give the operator the information needed to consider a suitable vehicle.
InstaPR’s work is the customer-facing website. Booking and dispatch technology remains with the operator and its providers.
Delivered
A clearer passenger website.
- Website design
- Service structure
- Airport transfer journey
- Mobile layouts
- Supported booking pathway