hotels / Branding
Hotel Branding & Rebranding
A considered identity for a new property, a change of ownership or a hotel ready for a different chapter.
Character that carries through the stay.
We turn the property’s character into a practical visual identity. From the first website visit to the key card and room collateral, the details should feel like they belong to the same place.
- Positioning and visual direction
- Logo, typography and colour systems
- Key cards and room collateral
- Signage direction and dining identities
- Practical brand guidelines
An established hotel does not always need to start again. We review what guests recognise and keep the strengths that still fit. Printing, signage production and rollout are scoped separately.
Starting points
Brand Identity
Rebranding
Hospitality Brand System
Every project receives a written scope. Third-party fees, printing, travel and any applicable VAT are confirmed separately.
A few useful answers
Before we begin.
Do we need a new logo?
Not automatically. An existing logo may work well with clearer supporting typography, colour and applications.
Can you work with a hotel acquisition?
Yes. We can review how the existing identity fits the property’s next direction and agree a refresh or rebrand.
Can branding be commissioned separately?
Yes. You can work with us on identity alone, without a website project.