FOR HOTELS

From first impression to booking.

Brand, website, content and booking journeys for independent hotels, aparthotels and emerging hotel operators.

We build the customer-facing digital experience around the technology your property already uses. Your PMS and booking engine can stay where they are.

Discuss a hotel project

A better digital foundation

Built around the guest journey.

01

Brand & positioning

A clear identity for a new property, rebrand or repositioning.

02

Hotel website

A mobile-first website designed around rooms, offers, experiences and clear next steps.

03

Booking connection

Connect Book Now, room and offer journeys to the property’s existing supported booking platform.

04

Rooms, offers & experiences

Present accommodation, packages, dining, amenities and local experiences with a clear information hierarchy.

05

Photography & content

Purposeful imagery for rooms, interiors, food, amenities and the wider guest experience.

06

Ongoing digital support

Website updates, content changes, campaign assets and agreed ongoing support after launch.

We work with your existing hotel technology.

InstaPR does not replace your PMS, channel manager or booking engine. Where the existing platform supports it, we connect the hotel website to the booking journey using links, deep links, widgets or other supported integrations. Advanced API work and third-party subscriptions are scoped separately.

More than rooms.

DiningWeddings & eventsSpa & wellnessOffers & packagesLocal experiencesCorporate enquiries

A hotel website can support more than room bookings. We can create dedicated customer journeys for the services that matter to each property.

For operators as well as individual properties.

Built to grow with the portfolio.

For emerging operators, developers and owner-managed groups, we can structure the digital system so future properties can reuse the right components while retaining their own identity.

Starting point

Hotel Digital System

From €4,500

Discuss a hotel project
  • Hotel website strategy and structure
  • Responsive design and build
  • Rooms and key experience pages
  • Existing supported booking-platform connection
  • Enquiry and contact journeys
  • Basic search foundations
  • Launch QA

Branding, photography, copywriting, advanced integrations, third-party platform fees, subscriptions and travel are quoted separately where required.

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