CONCEPT HOTEL BRAND · SILVER LAKE, LOS ANGELES
RÉBH Silver Lake
A fictional Silver Lake stay, imagined from identity to arrival. Brand, guest touchpoints and a digital experience for 42 rooms and apartments.
Brand strategy · Identity · Guest touchpoints · Digital experience
Concept project. RÉBH is not a real operating hotel.
A good room. A better neighbourhood.
Self-initiated hospitality concept
Silver Lake, Los Angeles
42 rooms and apartments
Brand · Digital · Guest experience
27-page concept website · Five room categories · Long stays · Lumen Café & Bar · The Yard · Demo booking experience
THE IDEA
Useful by design.
Local by nature.
A useful room. A neighbourhood worth staying in. The concept pairs the independence of an apartment with the warmth of a small hotel.
A reimagined courtyard building, useful kitchens and a planted pool set the scene for one night or one month.
NAME · WORDMARK · VOICE
A coined name. A distinctive accent. A compact mark that works from a key card to a screen.
RÉBH / SILVER LAKE · LOS ANGELESClear instructions. Dry warmth. No hotel theatre.
01 / COLOUR
Colour with a sense of place.
OUTFIT + NEWSREADER ITALIC
Clarity meets character.
Room ready.
City waiting.
Outfit · Display, navigation and everyday information
Stay a little longer.
Newsreader Italic · The editorial counterpoint
THE STUDIO / 29 M² / KING / KITCHENETTE
A useful room. Space to unpack. A proper table.
FROM SCREEN TO STAY
From identity
to everyday objects.
Concept application studies: designed touchpoints, not manufactured merchandise.
Room ready.
City waiting.
IN LARÉBH
YETRÉBH
THE
USEFUL
PART.
Your room. The courtyard.
The neighbourhood.
A BETTER
NEIGHBOURHOOD.
THE YARD / POOL FIRST. PLANS LATER.
Silver Lake does not need an itinerary.
It helps to have a good one.
THE RESERVOIR · SUNSET JUNCTION · LOS FELIZLUMEN CAFÉ & BAR / AT RÉBH
Coffee first.
Cocktails later.
The same identity, with a warmer social voice. Coffee in the morning, conversation after dark.
COFFEE FIRST.
Menu cover & editorial inside spread · Cup · Coaster · Concept applications
FROM BRAND TO BOOKING
The website behaves
like the hotel should.
Rooms, neighbourhood and a clear next step. A mobile-first experience that lets the identity lead and the practical details stay close.
DESIGNED FOR THE HAND
The whole stay.
A smaller screen.
THE BOOKING JOURNEY
Find a room without
finding the friction.
Dates, room comparisons and rate choices in one clear path. Practical information supports the decision without overwhelming it.
The booking experience is a demonstration. No live inventory, reservation or payment is created. Digital arrival is part of the concept, not an operational check-in service.
See the brand working.
Explore the identity in use, from room discovery to the demo booking journey.
Open the RÉBH concept website ↗External concept site · No real bookings
HOTELS & HOSPITALITY
Planning a hotel, aparthotel
or new hospitality concept?
We build brands, websites and practical guest journeys around how the property needs to work, from first impression to direct booking.
Next project · A real restaurant system
